Brand Guidelines

In this document

The "Android" name, the Android logo, the "Google Play" brand and other trademarks are property of Google Inc. and thus not part of the assets we make available through the Android Open Source Project.

If you are interested in using these brands to indicate their association with your device, you should adhere to the guidelines on this page. Please note, these guidelines correspond to and complement the Brand Guidelines for Android App Developers and Google Brand Permissions.


Here are manufacturer guidelines for the Android brand and related assets.

Android in text

  • Android™ should have a trademark symbol the first time it appears in a creative.
  • "Android" should always be capitalized and is never plural or possessive.
  • The use of “Android” on hardware, packaging or marketing materials of a device is restricted to Android-compatible devices only.
  • “Android” should never be used in the name of your product or as the primary or dominant mark on your packaging or device.
  • "Android” should be used only as a term to refer to the operating system (OS) of your device. If you are unsure whether your use meets our guidelines, please follow this simple test: If you can replace "Android" with "the Android platform" and the text still makes sense, then you may use this term.
    • Incorrect: "Android XBrand Phone"
    • Correct: "XBrand phone on Android"
  • You may use “with Android” in plain black text with your logo. If used with your logo, "with Android" should be no larger than 90% of your logo’s size. First or most prominent instance of this use should be followed by a ™ symbol.
  • Android may be used only as a descriptor, as long as it is followed by a proper generic term. It cannot be framed as the product name or brand of your device.
    • Incorrect: "Android XBrand Phone"
    • Correct: "Android mobile device"

    Any use of the Android name needs to include this attribution in your communication:

    Android is a trademark of Google Inc.

    Here are acceptable examples:

    Jelly Bean trademark example 8100 series trademark example

    And one unacceptable example:

    XBrand trademark example

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Illustrator (.ai)

Android robot

The Android robot can be used, reproduced, and modified freely in marketing communications with proper attribution. See the App Developers Brand Guidelines and the Creative Commons license for additional details.

The Android Peace Robot or any variation of the Android Peace Robot (with peace sign) may not be used in partner marketing.

Android logo

No Logo No Logo

Unless expressly authorized by Google through written agreement, the Android logo and custom typeface may not be used. Nor can these images be used with the Android robot.

Google Play

Use of the “Google Play” name and the Google Play Store icon on the packaging of the hardware, marketing materials of the hardware, or the hardware itself is allowed only on devices licensed to access Google Play.

See the Supported devices list for devices licensed to use Google Play.


For additional brand usage information, please contact our Android Partner Marketing team by submitting the Partner Brand Inquiry Form.